Passion Meets Technology at TransquadraAll news
Passion meets technology at Transquadra
Alterface and Mikol sponsor the Belgian sailing yacht Propaganda 2!
Wavre - Nieuwpoort (Belgium) - May 19 th 2017 . Alterface and Mikol have signed up as sponsors of the Belgian Propaganda 2! yachting team to lead 'em to victory in the 9 th edition of the Transquadra race from Lorient to Le Marin in 2017-2018.
This pioneering race consists of two legs. The first leg of the single or double-handed sailing race will start on July 16 th , and will be from Lorient or Barcelona to the island of Madeira. The second leg, which is due to start at the beginning of March 2018, will take the entire fleet across the Atlantic, arriving in Le Marin in Martinique before the cyclone season.
Apart from the fact that the two starts to be separated by almost six months, the race is also unusual because it is only open to single or double-handed crews made up of amateurs above the age of 40. But do not be fooled by that : The race has ratcheted up a level each time it has been held and of the 100 boats allowed to start this year, most sailors are amateurs in name only.
With new purpose-designed boats for the specifics of the course and training centres for crews covering a range of subjects (survival at sea, weather, first aid), in just 8 editions, the Transquadra race has established itself in the French competitive yachting calendar, and has contributed to the development of short-handed racing. The majority of the participants are French, with a few Germans, and two Belgian-flagged and crewed boats.
Not content with simply adding a slightly unusual tricolour to the ensigns on display, the two Belgian boats are also the oldest in the fleet, but that does not have the slightest impact on their crews’ morale and motivation.
Alterface & Mikol: proud sponsors
The way the race is structured allows participants to hold
Down a profession at the same time, with the result that the forty and fifty year olds who are taking the challenge hail from a variety of work backgrounds. The Alterface / Mikol boat is crewed by Ben Cornet and Marc Willame. Jema France, whilst Benoît will be on leave from Alterface, which specializes in interactive attractions for amusement parks.
All aspects of Alterface have made their mark on this project. Most importantly, this has ensured that the boat, which is after almost 30 years old, is equipped with the very latest in computing and communication technology, as well as cutting-edge composite materials. The result is a combination of a hull with the latest technology.
When passion meets technology
However, this is not all: crossing the oceans with a hull of less than 12 meters requires an ability to analyze the sailing conditions, seamless preparation, a desire to reach the goal even when it is still far off, and the ability to cope with The most unexpected situations relying exclusively on personal skill and willpower. These challenges are clearly very demanding, but they are all harnessed by one true passion. This project has been wholeheartedly taken up by all the employees because it has parallels in their daily work. The company is giving a clear message on its commitment to long-lasting products with the latest technology. In doing so the team is demonstrating its focus on its goals with a passion which drives the business in a highly competitive, global market.
One of the current sponsors is a San Francisco fashion accessory brand specialising in ultra-thin marble products used in products like protective cases for mobile phones or notebooks. For this business, supporting the Alterface-Mikol initiative represents a key opportunity given the popularity of sailing in key markets such as France and England, but also because of the sport’s increasing levels of interest in Asian and Chinese societies. A number of Chinese companies already take part in the round-the-world Volvo Ocean Race and there is growing enthusiasm for this type of event amongst the population. For Alterface-Mikol, there will be regular communication with this market with messages shared on Chinese social media networks such as WeChat and Weibo, which are extremely popular in both the private and corporate fields.
Consequently, this is not just a pair of "older" sailors testing their mettle within a highly motivated fleet; Instead the message is tailored to the whole of the company, to the customers and to the market.
Prologue around the island of Groix on July 15th 2017
Departure for Madeira on July 16th 2017.
Departure from Madeira to Martinique on Feb 10 th 2018
More information on Transquadra: www.transquadra.com
If you would like to sponsor our participation in Transquadra 2017-18, please contact us at firstname.lastname@example.org or +32-468-231005
About Propaganda 2!
Propaganda 2! Was originally a Beneteau First Class 12. This magnificent 12 meter monohull has a beam of 3.8 meters and was built in 1987 by Jean Marie Finot, who was one of the greatest naval architects of his generation. Admiral's Cup, which was a regatta in the spirit of the America's Cup, grouping together crews from the great nations with a reputation as the world cup For the sport of sailing.
As Propaganda 2! Has a personality which is completely different from yachts constructed more recently, the challenge has been to maintain her spirit unchanged despite fitting her out to compete with fast, new boats. A full overhaul and modernization program has transformed her into a real testbed for the latest sailing technologies and materials ...
About the crew
Marc Willame is a graduate of Ecam (Central School of Arts and Crafts) and of the IAG (Louvain-La Neuve). He is a realistically-minded engineer who has always had the ability to make technology work with business. He has been involved in technology and discovering new areas, and he has recently taken the reins at the Spanish subsidiary of a leading Spanish group (JMA) in key cutting and copying machinery. Marc speak fluent French, English and Dutch.
Benoit 'Ben' Cornet is sincerely driven by his passions. He graduated from the ICHEC (Institut Catholique des Hautes Etudes Commerciales) after which he specialized in business-to-business marketing. Ben left a management job at Procter & Gamble to re-engineer the after sales service at Scitex, which was a high-tech firm based in Israel. Following a brief period at an internet start up which had the right idea at the wrong time, he founded Alterface as a technology company specializing in entertainment and amusement parks. Today, after 15 years of constant evolution and revolution, the company has become one of the leaders in its market. Ben speaks fluent French, English and Dutch, and has a solid foundation in Mandarin.
Press and sponsorship contact
Anja D'Hondt - Public Relations, Flower & Feet email@example.com +32 468 231005