Popcorn Revenge celebrates Thea Awards

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Wavre, Belgium, 20 November 2019 – Alterface is proud that the Themed Entertainment Attractions (TEA) jury has selected the interactive dark ride Popcorn Revenge in Walibi Belgium for a THEA Award Outstanding Achievement, Limited Budget. It is the second year in a row that an interactive Alterface ride receives this prestigious award in the same category. Last year Basyliszek at the Polish Legendia was honored with a THEA award in Anaheim. Both rides are the result of a successful partnership of Alterface and the respective park teams with ETF Ride Systems, Jora Vision, Painting with Light, Barco and Showtex.


“This attraction, hands down, had us grinning from ear to ear,” says the TEA Thea Awards Committee. “Brand new IPs are tricky to execute and difficult to immediately captivate the imagination, but Popcorn Revenge’s delightful mix of quirky characters, pun-filled signage and simple-yet-effective gameplay - all under the guise of a richly themed Bollywood cinema - delivered on that premise and more. In a footprint of just 800 square meters this unique family attraction demonstrates excellence in design and décor and provides unique technical solutions in an accessible and affordable option for regional parks. Instead of all the vehicles taking visitors on the same linear track, each (trackless) vehicle follows its own unique route. This ‘erratic’ or unpredictable ride choreography result in a variable visitor experience with no two rides or experiences the same, thanks to a proprietary software that delivers seemingly endless combinations. Each player’s score builds up over time and is displayed and rewarded at the end of the game. Popcorn Revenge highlights a new frontier in balancing high-energy creative with successful investment.”

Benoit Cornet, CEO & Founder of Alterface comments: “We are thrilled to receive this award as the ride has been produced on a very limited budget. It does prove however that with the right combination of technology, creativity and dedication, it is possible to craft a high-quality and fun ride for family parks within an affordable budget. They can now offer an all-weather attraction for all ages with high repeatability and throughput.”

Popcorn goes Universal
Popcorn Revenge is based on Alterface’s Erratic Ride™ technology, deploying a non-linear ride concept which offers unique visitor experiences. The ride in Walibi Belgium’s new Karma World received in Europe numerous industry awards, Best Use of Technology with its Erratic Ride technology and Best Family Attraction 2019. Alongside several park awards by fan communities, this confirms the successful concept and, most importantly, an amazing visitor experience!

Alongside being a great storytelling engine, the Popcorn Revenge IP fuels a varied merchandising programme. This extends the visitor experience and represents an interesting revenue generator for the park, recuperating a significant part of the park’s initial investment. Moreover, part of the merchandising revenue is reinvested by Alterface in the further IP development.

Alterface has worked many years to develop a flexible and universal IP that works in any environment. Benoit Cornet announced at IAAPA Expo during a press conference that Alterface will be further expanding the IP for other attractions across an entire venue or a specific themed park area. Based on its successful Popcorn Revenge ride, the popcorn IP will be shaping up into an all-encompassing and magical ‘Popcorn Universe’.

More about Popcorn Revenge
The popcorn movie theme has been applied in all aspects of the first installation at Walibi Belgium, featuring a Bollywood movie theatre in the newly added Karma World.  The attraction contains a wealth of projection techniques, video mapping, 3D shooting and special effects. Combined with a unique touch of “choreography” and a central dispatch room with varying light and show elements, transitions between scenes become fun experiences.  The Erratic ride is managed by Alterface’s Salto™ Show Control, driving camera detection, projection monitors, sound & lighting and screen transitions. Top players are rewarded with hidden gems called Easter Eggs, which will only be displayed upon reaching a certain score. This makes the attraction challenging and fun for everyone! 

About TEA and THEA Awards
The Themed Entertainment Association (TEA) is the international non-profit association representing the world’s leading creators, developers, designers and producers of compelling places and experiences - worldwide. The Thea Awards were created in 1994 to help realize a key mission of the association: bringing recognition to achievement, talent and personal excellence within the themed entertainment industry.

Rewarding excellence for the creation of compelling educational, historical and entertainment projects, the TEA’s prestigious Thea Awards reinforce the value of experience design and themed entertainment approaches to engaging people worldwide.