Sharing creative vision

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Wavre, Belgium, 15 November 2016 –  Recently, Alterface and Jora Vision have worked together to develop new interactive attraction concepts for its customers. Both companies share the same creative vision on interactive and immersive attractions which has led to these concepts. Alterface is a global champion in interactive ride technology, headquartered in Belgium and Jora Vision is a leading design & production company in international leisure, based in the Netherlands.

“Both our companies work on an open architecture basis” says Robin van der Want, Project Development Director of Jora Vision. “This means we focus on our core expertise and select specialist partners for each of our customized projects. This way we always have a winning team and the customer benefits from this great combined expertise. With Alterface we share the same creative vision when it comes to producing interactivity for dark rides, with the guest experience as our main focus.”

Ben Cornet, Alterface Founder & CEO, comments: “We become a stronger team by combining the creative design capabilities of Jora Vision with our interactivity technology expertise. We both believe in delivering quality and timeless attractions by creating high-level animation and creative content so the guest can enjoy a total experience from the minute he or she enters the ride.”

 Jora Vision & Alterface at IAE 16

Storytelling & interactivity
“Industry wide we see more and more parks investing in attractions which let visitors be part of a clear story” says Simeon van Tellingen, Creative Director at Jora Vision. All elements within the attraction should contribute on their own to telling this story. The same goes for interactive dark rides, the interactivity should not be used as a add-on but as a tool to immersive visitors into a story. You are not driving from screen to screen to shoot and collect as many points as possible, but you as a visitors are given a task in the story, for example to shoot away mouses which are invading a kitchen. “It all comes to perfectly blending technology, interactivity, theming and story with each other, which is a delicate proces. Only then something magic happens and that is turning an attraction into a timeless experience.”

Ben Cornet confirms: “Also at Alterface we strongly believe in themed attractions with a strong story and creative content. Combined with our advanced interactivity technology, it opens a world of fun and excitement for the visitors. If the theme is chosen well and fits the park’s concept, it can last for many years and attract visitors. We have interactivated many rides that are still highly successful after a number of years.”

The future is interactive and fun
Alterface welcomes Jora Vision at their booth during IAAPA, where the new concepts will be presented to interested customers. “We do look forward to continue our collaboration on creating creative ride concepts together”, concludes Ben Cornet. “Indeed” Robin van der Want agrees “we look forward to develop many more immersive and timeless dark rides with Alterface and our mutual customers”. For more information about the concepts Jora Vision and Alterface developed visit the Alterface booth nr 862 at IAAPA….

About Jora Vision - Creating Leisure
Jora Vision has over 25 years of experience in creating leisure. Jora Vision designs and build engaging experiences, environments and attractions — for clients all over the world. Jora Vision office is based in Rijnsburg, the Netherlands. Did you know Jora Vision worked on 3 THEA Award winning projects? 

The Forgotten Mine Adventure golf in Molenheide Belgium, Arthur l'Aventure 4D and Time Machine both at Futuroscope. 

For more information visit

Jora Vision