Wavre, Belgium, July 2, 2026 – Alterface and Fantawild have officially entered into a strategic partnership to jointly develop next-generation interactive attractions. The agreement was formalised during IAAPA Expo Asia on 11 June. The collaboration combines Fantawild’s position as one of China’s leading integrated themed entertainment developers with Alterface’s expertise in interactive technologies and gameplay design.
Fantawild offers end-to-end capabilities across the entire themed tourism value chain, from creative planning and design to attraction development, systems integration, construction, and operations management. Its core products—including rides, themed live performances, immersive experiences, and interactive attractions—are developed entirely in-house, with proven capabilities in commercialization and large-scale deployment. This enables Fantawild to provide comprehensive turnkey solutions for large-scale themed tourism projects around the world.
On the technology side, Alterface brings more than 25 years of experience in interactive entertainment, with over 150 interactive dark rides, walkthroughs and theaters installed worldwide.
Innovation at the core of the partnership
Innovation is a central pillar of the partnership. The two companies will jointly explore new ways of engaging guests, with a focus on enhanced gameplay mechanics and the integration of interactive technologies into both new developments and existing attractions.
“We see strong potential in this collaboration with Alterface,” said Ms. Huo Caixia, Vice President of Fantawild. “Their interactive technologies complement our development capabilities, enabling us to create the next-generation interactive experiences.”
At the core of this approach are Alterface’s interactive systems, designed to be fast, flexible, and unobtrusive, responding in real time to guest gestures and triggers. This real-time responsiveness opens the door to new layers of interaction and gameplay, while the technology itself remains invisible within the experience, keeping guests fully immersed in the attraction.
Expanding interactive entertainment through collaboration
Another key aspect of the collaboration lies in integration efficiency. Alterface’s technologies are designed to be easily embedded into existing attraction ecosystems, supporting adoption within established design, production, and operational workflows. Operators and developers can add Alterface interactivity to attractions without needing to rebuild or heavily change what already exists, making it easier to use the technology across different types of projects.
“Fantawild is a key partner in terms of scale, vision and integration and operation capabilities,” said Stéphane Battaille, CEO of Alterface Projects. “We are pleased to bring our technology to such a leading player in the Chinese themed entertainment market.”
Through this partnership, both companies aim to develop unique interactive attractions, strengthening Fantawild’s attraction portfolio and expanding the possibilities of interactive entertainment.
About Fantawild
Founded in 2006, Fantawild Holdings Inc. is one of China’s leading cultural technology and entertainment groups and a pioneer in integrating culture with technology. The company provides end-to-end services across the entire themed tourism value chain, from creative planning and design to attraction development, systems integration, construction, and operations management. It has built a comprehensive portfolio of entertainment offerings, including rides, themed live performances, immersive experiences, and interactive attractions, supported by fully integrated in-house capabilities spanning R&D, manufacturing, systems integration, and project delivery. This enables Fantawild to provide one-stop turnkey solutions for large-scale themed tourism projects worldwide. Fantawild currently owns and operates more than 40 large-scale theme parks and tourism resorts across China, ranking second globally in annual visitor attendance.
In the international market, Fantawild was the first Chinese company to export complete theme park solutions, successfully delivering the Fantawild Adventure theme park to the Middle East and providing master planning and design services for theme parks in countries including Ukraine and Nigeria. Its self-developed rides, themed entertainment productions, and immersive attractions have received numerous prestigious international honors, including the Thea Award for Outstanding Achievement from the Themed Entertainment Association (TEA) and the IAAPA Brass Ring Award, establishing Fantawild as a leading exporter of China’s cultural creativity and themed entertainment technology.
About Alterface
Founded in 2001 as a spin-off of the University of Louvain-la-Neuve (UCL), Alterface provides both technology and turnkey solutions for the interactive attractions industry. Their technology and one-stop turnkey solutions for media-based interactive dark rides and attractions in theme parks have made Alterface a worldwide market leader. They offer a unique combination of technical specialists and creative talents working relentlessly together to create never-before-seen guest experiences.
Visitors can enjoy Alterface rides at PortAventura World, Hersheypark, Warner Bros. World, Six Flags, Walibi Belgium, Legendia, Qingdao Wanda, Jardin d’Acclimatation, Phantasialand, LEGO® Discovery Centers, Cedar Fair, Carowinds, Ferrari World, IMG, Lotte World, Yumiyuri land, Lost Island and many more. The company has received several Thea Awards for Outstanding Achievement as well as multiple other industry honours including Brass Ring Awards and Park World Excellence Awards.